San Francisco & Melbourne

A Pacific coast design firm helping teams build products faster and connect more deeply with users.

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Our Services

Each member of our team and community brings a unique set of skills and background to the work we do. We love seeing it come together in a different way with each new project. The lists below cover what we've done and would like to keep doing. If you need help with something that isn't listed, we're curious about how we can help. Feel free to reach out!

Research & Strategy

User Research
Journey Mapping
Design Strategy
Content Strategy

Marketing & Brand

Logo Design
Pitch Decks
Web Design

Product Design

Hi-Fidelity Design
Interaction Design
Design Systems

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Our Work

In 2018 we started working together, bringing projects to life. We've since collaborated on countless branding and product projects - combining our love of research and visual design - while getting to work with some very talented creatives.

Product Design / Logo Design


A digital identity app that prioritizes the privacy and convenience of users.

Case Study Coming Soon

Canadian passport in an airport

User Research / Journey Mapping


A research project with one of the nation's largest wholesale distribution and logistics businesses.

Case Study Coming Soon

construction site

Branding / Website / Messaging

Boléro Studios

Building the brand and website for a young, Canadian film studio from the ground up.

Case Study Coming Soon

videographer with equipment

User Experience / Product Design

Figo Pet Insurance

Design and UX for a pet insurance company based in Chicago, Il.

Case Study Coming Soon

french bulldog at home sleeping

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Contact Us

San Francisco, CA
Melbourne, AU

We love to hear about new ideas and challenging problems. If we can't help you, we probably know someone who can! For inquiries please include as much detail about your project objectives, budget and timeline as possible. Our availability varies but we promise to get back to you within 3 business days.

palm tree leaves over painted pavement

About Us

Moss is design firm based in San Francisco and Melbourne. We work is an amazing network of creatives to create bold, thoughtful work. Our diverse backgrounds have connected us with clients ranging from professional services firms to garage-based startups. Our goal is always to help clients move further, faster. Closer to their goals, users, and a creative process that produces results. The challenge of synthesizing seemingly disparate insights into surprising solutions motivates and excites us.

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Sarah Sharara 🇪🇬 🇨🇴

Partner & Product Designer

Sarah is a product designer with a passion for building complex and impactful products, no matter the size. Her desire to help others is rooted in a healthcare background and biology education, which equipped her with strong problem-solving skills and empathy.

When she's not buried in her MacBook you can catch her hanging out with her dogs (Milo, Dungee, and Chloe), cooking her favorite Colombian & Egyptian dishes, or tending to her 80+ plants.

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Katy Atherholt 🇺🇸 🇷🇺

Partner & Visual Designer

Katy is a visual designer and illustrator based in San Francisco. During the day she works on creating bold, thoughtful designs for clients around the world. By night she mentors designers at the Dept of Illusions, helps out at Fishing for Plastic or sharpens her public speaking skills at Toastmasters.

Away from her desk she loves to run, surf and explore new spots around the world.

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Calle Hack 🇺🇸 🇮🇪

Copywriter & Storyteller

Calle Hack is a copywriter, comedic storyteller, and a lovely person. She writes for satire, food, beauty and lifestyle sites like Allure, Good Housekeeping, and The Takeout. When she's not hustling on the freelance circuit, she's hustling on the copywriting circuit working with insurance, pharmaceutical, and health care brands.

Calle can be found telling embarrassing personal stories all around the Chicago area whether there is an audience or not. And when she's not doing any of the things previously mentioned above, she can be found eating nachos.

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Liv Morgan 🇦🇺

Content Strategist

Liv is a Melbourne-based content strategist who is passionate about political engagement and how culture influences communication. Her approach to content is thoughtful and results-oriented.

When she's not reading, writing or listening to music you can catch her hunting down the nearest veggie burger, or preferably doing all of the above at once.